Sept 2011- Current Marketing the Change: Freelance Web Designer and Digital Marketer.
During 2011 I set up MTC I was responsible for building managing and marketed my different client accounts (33 Unique Clients). My role involved meeting with clients to find out their needs and promote products. Once I knew what they needed we would start different types of data and market analysis (keyword research, competition analysis etc.) from this I would then design a wire from site using Photoshop, CSS3, HTML5 and Jquery.
During the next stage I would build or redesign the website continuing to updating the client as I progressed. Once the site was live I would work with the client helping them to understand the CMS (WordPress, PHP) and develop engaging content.
The next step was helping the client to be found (Increasing Google (SERPs) ranking and traffic, Link Indexing). This included PPC advertising (AdWords, Facebook advertising, affiliate marketing) and Email shots. We would also start multiply link building campaign that would and other activities that would increase SERPs (SEO). During this time we would also concentrate on social marketing (SEM) creating pages on the many networking sites and marketing them.
From this we then worked with Google Analytics to understand what was working. We also used techniques such as A/B and MVT testing on adverts and landing pages.
Our slogan at MTC is Build and Market and our main goal has always been to give customers a good return on their investment (ROI).